River Direct’s Custom-Tailored Platform Empowers Clients Seeking Traditional Advertising to Create TV Commercials at No-Cost
River Direct, the performance media agency, is experiencing growth with Direct to Consumer marketers with its new All-Inclusive TV platform. All-Inclusive TV provides clients the ability to create TV commercials at no cost and is tailored to companies seeking to advertise on traditional television and streaming TV.
“We’re determined to make River Direct as turnkey as possible,” says President Eric Elliott, “and see this as a unique opportunity for clients to test new creative concepts while eliminating the traditionally expensive barrier of entry for anyone wanting to advertise on TV.”
The latest effort includes BC Boost, which provides immune system support for active lifestyles and is created by Dr. Janette Nesheiwat, a family and Emergency Medicine doctor and regular contributor on mainstream TV news networks.
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“All-Inclusive TV clients expect high-quality spot production,” says Michael Pierce, VP of Creative Services and Client Growth. “Our talent includes people that have created Super Bowl commercials, direct response ads, branded 30 and 15-second spots, and infomercials for performance marketers, start-ups, brand disruptors, and Fortune 500 companies.”
“Often times marketers think they need a brand new creative for TV and what we’ve found is that existing assets, which are working on social and digital, simply need a refresh for TV and can perform equally if not better than a new creative” adds Chief Strategy Officer Bernadette Abasta. “All-Inclusive allows brands to create new commercials quickly and improve performance immediately.”
For those seeking scale, adding linear TV with River Direct’s All-Inclusive TV model can quickly and efficiently provide marketers the ability to increase revenue, achieve scale, elevate brand recall, and improve performance and funnel engagement across digital and social channels like Instagram, Facebook, and TikTok.
River Direct continues to innovate and help performance marketers leverage omnichannel marketing strategies to sell products and services via TV, Online, Retail, Social Media, Influencer Marketing, Streaming, and in emerging media platforms.
Through proof of concept, dedication to innovation, and unwavering commitment to curating unparalleled branding opportunities for clients, River Direct’s purpose-driven vision has come to fruition.
To learn more about River Direct, please visit: https://www.riverdirect.com/
About River Direct
River Direct is a full-service media agency that specializes in performance and branding for a variety of clients and industries. River Direct is dedicated to helping brands and businesses navigate the muddy waters of the digital landscape with ease and innovation. Holding over 30 years of industry experience and over $3 billion in media buying experience, the River Direct team specializes in direct-to-consumer marketing and media buying, ensuring a cohesive omnichannel marketing plan for brands that seek to get their product into the hands of consumers.
