Truvid Invests in AudioBoost, Accelerating Innovation in Digital Media

Integrating SpeakUp-Article(TM) Technology to Drive Growth in Audio Content Solutions

Introduction

Truvid, a leading video technology platform driving publisher monetization, is proud to announce its Corporate Venture Capital (CVC) investment in AudioBoost. With an initial stake of 20.83%, set to increase to 29.57% upon meeting shared objectives, this investment underscores Truvid’s commitment to expanding its role as a leader in digital media. By integrating AudioBoost’s technologies into its already comprehensive content monetization framework, Truvid is enhancing its offering with cutting-edge audio solutions. 

This move reinforces Truvid’s position at the forefront of innovation in content delivery, empowering publishers to unlock new revenue opportunities and deepen audience engagement, positioning Truvid and AudioBoost as key players in the rapidly growing audio content market. 

AudioBoost and Truvid will continue to operate separately in the global digital landscape, together driving the evolution towards best-in-class AI technologies for publishers. This partnership aligns with Truvid’s mission to lead the advancement of AI-driven technologies for the publishing industry worldwide.

Why Audio Content is Essential in Today’s Digital World

People love to hear stories. In a multitasking world, having the ability to listen to your favorite content on your favorite website has become a “must-have.” As a leader in digital media innovation, Truvid recognizes the growing demand for audio content and is at the forefront of providing solutions to meet this demand. Audiences are increasingly busy—whether they’re driving, texting, or multitasking—and often find it challenging to dedicate time to fully read articles. However, this doesn’t mean they want to miss out on engaging with the content.

The rise of audio consumption has shown significant growth, driven by lighter podcast listeners who are rapidly contributing to the expanding market. Projections indicate that U.S. podcast revenues are set to increase by 45% in 2023, with an additional 37% growth in 2024, ultimately reaching $4.2 billion. Truvid’s investment in advanced audio solutions through AudioBoost’s technology positions the company to empower publishers in capitalizing on this trend. By seamlessly integrating audio into written formats, Truvid is helping publishers retain and grow their audiences, providing innovative tools that meet the evolving needs of digital consumers.

Roee Lichtenfeld, CEO of Truvid, underscores this vision:

“Our investment in AudioBoost aligns with Truvid’s vision to innovate and enhance digital content delivery. By including AudioBoost’s solutions in our offering, we’re setting a new standard for how digital content can be experienced. This partnership empowers our publishing partners with the tools they need to engage audiences more effectively and broaden their reach in the rapidly evolving digital landscape, reinforcing or position as a leader in the digital content ecosystem.”

Key Components of Audioboost’s SpeakUp-Article

At the heart of Truvid’s investment is AudioBoost’s Audio Platform named SpeakUp-Article which introduces the concept of spoken articles. This feature converts written content into high-quality audio, offering publishers new ways to engage their audiences. The solution consists of five key components:

1. AI Synthetization Engine: Utilizes advanced AI algorithms to convert written text into natural-sounding speech, preserving article structure, tone, and emphasis while supporting multiple languages and dialects for global accessibility.
2. Audio Player: A sleek, user-friendly interface embedded directly within articles, offering playback controls and progress tracking. The player supports seamless functionality across devices and can integrate Display AD formats or Video Audio ON formats.
3. Audio CMS: Allows publishers to manage, edit, and customize audio content. It provides easy updates for audio files when articles are modified and offers manual adjustments to pronunciation and pacing.
4. Analytics Dashboard: Offers comprehensive insights into audio content performance, tracking metrics such as listening time, completion rates, and user engagement to enable data-driven content strategy optimization.
5. Widget Recommendation Audio: An intelligent recommendation system suggesting relevant audio content to users, boosting content discovery and encouraging extended engagement.

Key Features of SpeakUp-Article

Beyond these core components, SpeakUp-Article offers several standout features that complement Truvid’s existing suite of publisher tools, helping to personalize content delivery and streamline workflows:

• Automatic Conversion: Converts all textual content (past, present, and future) into audio format automatically.
• Real-Time Audio Generation: Ensures that new articles are converted into audio in real-time for immediate availability.
• Customizable Voice Options: Allows publishers to match audio voices with their brand identities, creating a personalized auditory experience.
• Seamless Integration: SpeakUp-Article integrates easily with existing content management workflows, making it straightforward for publishers to implement.

Benefits for Publishers

The integration of SpeakUp-Article technology into Truvid’s platform provides publishers with an opportunity to enhance user engagement, increase reach, and explore new monetization opportunities. Some of the key benefits include:

• Enhanced Engagement: Audio options cater to a wider audience, including multitaskers and those with visual impairments, driving more interaction.
• Broader Reach: Audio content can extend distribution across different platforms, increasing audience reach and engagement across multiple channels.
• Improved SEO: Audio content enhances discoverability and boosts rankings in search engines.
• New Revenue Streams: Monetize audio content through premium offerings and audio-specific ads, tapping into new revenue opportunities and creating additional monetization avenues through audio-specific advertising and premium content offerings.
• Real-Time Analytics: The analytics dashboard provides actionable insights into content performance, helping publishers optimize their strategies based on audience behavior.
• Multi-Tasking Capability: Allows users to consume content while performing other activities, increasing overall content consumption.
• Improved Accessibility: Audio content opens up articles to audiences with visual impairments or reading difficulties, broadening reach. SpeakUp-Article is also compliant with the European Accessibility Act.
• Increased Content Discovery: The widget recommendation system encourages users to explore more audio content, keeping them engaged longer on the platform.

Cristina Pianura, CEO of AudioBoost, emphasizes how the technology is designed to benefit publishers and their audiences:
“We are proud to have a company like Truvid, capable of understanding the value of our technology, supporting us on our journey of international growth. The synergy between AudioBoost and Truvid promises to be a game-changer for digital publishing. This collaboration marks a significant step towards revolutionizing content consumption, enhancing accessibility and engagement for all users. We’re excited to see how this partnership will drive innovation and create new opportunities for publishers and content creators alike.”

Effortless Integration with SpeakUp-Article

One of the standout features of SpeakUp-Article is its effortless integration. With just a one-time insertion of JavaScript, publishers can transform their entire content library into a fully audible format. The system is designed for seamless compatibility with all existing content workflows, requiring minimal technical intervention—ensuring that publishers can adopt this technology quickly and efficiently, as part of Truvid’s commitment to simplicity and innovation.

More Than 200 Publishers Trust Audioboost 

Audioboost’s solution is already trusted by over 200 leading publishers, including well-known names such as Adnkronos, Tiscali, Il Mattino, and Quattroruote. These partnerships highlight the potential of this technology to revolutionize how content is consumed, positioning Truvid and AudioBoost as leaders in this space.

Conclusion

Truvid’s strategic investment in AudioBoost solidifies its position as a leader in digital content innovation. By integrating Audioboost’s technology, Truvid enhances its value proposition, offering publishers new ways to engage audiences, increase reach, and drive monetization. This investment aligns with Truvid’s ongoing mission to provide cutting-edge solutions that empower publishers in a rapidly evolving digital landscape.

Truvid and AudioBoost will continue to innovate and push the boundaries of content monetization, setting new standards in video and audio integration for publishers. Both companies are excited about the future and remain committed to creating lasting value for their clients and audiences.