Hiring processes are constantly evolving, and human resources (HR) technology is the leading cause of today’s modern hiring landscape. A growing number of HR professionals is looking towards HR tech as a solution to streamlining HR functions and aiding business growth. HR tech is considered any kind of software or hardware used to improve HR processes for hiring, onboarding, retaining, and engaging employees.
HR tech serves to improve employee job experience, business success, and HR recruitment efficiency. HR tech can make HR tasks 40% faster, recruit new talent 23% quicker, and reduce the number of people who leave the company by 17%. 83% of HR professionals have confirmed seeing a positive impact on investment with HR technology while almost 50% of HR professionals have observed a boost in employee satisfaction with the implementation of HR tech.
It is evident that HR tech is having a positive impact on businesses, but what kind of HR is currently available? HR tech provides a variety of solutions for specific HR needs. For example, employee referral software makes it easier for employees to refer new talent to the company in exchange for a positive incentive. More companies are interested in this kind of HR tech because 45% of employee referrals tend to stay at the company for at least four years, saving almost $8,000 per hire. An employee referral platform like ERINapp.com can increase hires by referrals by fivefold and cut employee turnover by half.
Performance management software is a different HR tech focused on managing employee performance, goals, and objectives. The best HR teams are almost three times more inclined to use performance management software to help with business efficiency. HireRoad: People Analytics is a performance management software program that businesses can use to increase their recruiting efficiency by 80%, boost business productivity by 25%, and reduce churn rate by 50%.
Applicant tracking systems (ATS) are probably the most well-known within the HR tech category as many companies are using them today to keep track of candidates throughout the recruitment process. In fact, about 98% of Fortune 500 companies are using an ATS to manage a large group of candidates and hire the right ones that best meet their needs. Fountain.com provides an ATS that can help companies reduce hiring times by more than 90%.
Another HR tech that companies are using is workflow automation systems focused on creating automated workflows with AI or otherwise. An increasing number of companies are interested in investing in more automated recruiting measures like workflow automation systems due to their effectiveness at taking care of repetitive recruiter tasks. Qualifi is a workflow automation system that helps boost the hiring rate by sevenfold while increasing the offer acceptance rate by 10%, and reaching a candidate satisfaction rate of 98% just by streamlining a recruiter’s workflow.
Candidate relationship management (CRM) software is HR tech that is used by companies to facilitate positive interactions with hires. More companies are using talent CRM software every year with CRM adoption topping at 60% last year. Abode is a CRM software that makes it easier for companies to engage with hires through the use of automated workflows, which in turn saves 250 hours each year for program managers.
Finally, there are talent marketplace platforms which are HR tech that makes it easier to connect people with the right job opportunities. So far the best talent marketplaces can convert almost 21% of candidates on average. Hackajob is a talent marketplace platform that has companies apply to top tech talent instead of having the talent apply to the company. This process helps companies reduce hiring times by 40% and increase candidate satisfaction to 90%.
HR tech is effectively aiding companies with creating more efficient hiring processes, but HR tech can sometimes struggle to make themselves known to their target market. That is why HR tech companies are depending on HR tech PR strategies to create more brand awareness. Reaching out to media connections in the HR tech market can lead to coverage in media publications and industry outlets that can promote HR tech companies and their brand.
HR tech companies can also form connections with industry analysts that could result in a platform these companies can use to promote their offerings. Creating engaging and informative content in the form of articles, videos, and op-eds is a great way for companies to provide value to their audiences, build a stronger presence online, and establish themselves as a dependable thought leader in the HR tech space.
Another PR tactic is organizing or attending relevant events or appearing at trade shows to enhance brand equity and encourage direct engagement with potential customers and influencers. Connecting with industry influencers can particularly be beneficial to HR tech companies as engaging with the influencers’ target audiences increases the companies’ brand awareness in new market segments. Industry influencers also benefit from relationships with HR tech companies by being able to share innovative solutions and meaningful information with their audiences that offer genuine value.
HR tech has a lot to offer businesses to improve their recruitment efficiency, but HR tech companies need to strengthen their brand exposure and credibility in order to be seen by companies that need their solutions the most, and PR strategies are the best way to do so.
<a href=”https://talenttechpr.com/hr-tech-pr-agency/“><IMG SRC=”https://talenttechpr.com/wp-content/uploads/2024/09/how-pr-makes-a-difference-for-hr-tech.jpg” alt=”HR Tech PR Agency” width=”800″ border=”0″ /></a><br />Source: <a href=”https://talenttechpr.com“>Talent Tech PR</a>
