Startups & Leaders

B2B marketing is all about constantly navigating multiple touchpoints and discovering platforms to achieve maximum efficiency. While it’s an uphill battle, it yields valuable outputs if done right. Paired with...

    If you pay for a customer, but it is taking a little too long for their subscription revenue to exceed their cost of acquisition— you will often find...

B2B startups are constantly navigating the road to brand awareness and company growth. As the era of digital marketing further advances, nailing the balancing act of efficient strategies and bulletproof...

Welcome to my Meet The Entrepreneur Interview Series, where I interview impactful leaders and ask them to share tips and techniques that have benefited them, both in their personal and...

The inconvenience of salespeople’s approach to data capturing and CRM integration has long existed. And for decades, the traditional sales cycle and process model has been the norm that reps...

The role of social media in B2B marketing is rapidly evolving, and traditional media are relentlessly catching up, transforming their models into progressive outlets. As end users change the way...

Fintastic, a startup building the next generation of FP&A software, announced today a $12M seed fundraising round led by Group 11, with participation from BGV ventures and additional angel investors,...

A successful dealmaker needs two things to push a sale forward: the right attitude and a reliable, cutting-edge tool. Having the most advanced solution enables dealmakers to gear up and...

There are two kinds of leaders: one that acts on a whim, and one that follows procedures to solve a problem. When faced with business hiccups, it’s always tempting to...

In business, complexity is not the exception. For every facet of an organization, the increasing and infinite demands that need to be met are inevitable, especially if your company is...