Dennis Walthers founded Interactive Dallas in 2011 after holding senior leadership roles at Cisco, D-Link, Polaroid, Epson, Dell, and Canon, bringing executive strategy to experiential technology and AI-driven brand activations.
From Global Tech Leadership to Entrepreneurship
Dennis Walthers founded Interactive Dallas in 2011 after spending more than two decades in senior leadership roles at major global technology companies. He served as VP of Sales at Cisco/Linksys, President of the Americas for D-Link Systems, and held key positions with Polaroid, Epson, Dell, and Canon.
This executive background shaped his approach to Interactive Dallas, which he describes not as a photo booth company but as an experiential technology studio. He brought strategy, customer experience understanding, and high-performance team building from corporate roles to entrepreneurship.
Interactive Dallas has operated for 15 years serving clients ranging from Fortune 500 brands to top sports teams and luxury venues. The company develops what Walthers calls groundbreaking activations including Digital Graffiti on Cars, AI Photo Booth experiences, GlamBOT-style video portraits, immersive LED walls, and Iris & Aura Photography.
Applying Executive Experience
Walthers states he understands both the business side including ROI, brand alignment, and measurable engagement, and the attendee experience that makes people stop, interact, and share. This dual perspective stems from years leading technology brands before founding his own company.
His corporate background provided understanding of how to connect innovation with real business outcomes. When he founded Interactive Dallas, he focused not just on cool activations but on solutions that genuinely elevate brands and create measurable impact.
The company partners with major organizations including Nissan, Southwest Airlines, Dallas Cowboys, Marriott, CyberArk, Toyota, AMD, and leading agencies and event partners across the country. These Fortune 500 relationships reflect his ability to operate at enterprise level.
Evolution from Simple Photo Activations
Interactive Dallas started as what Walthers describes as a simple photo activation company. Over 15 years, it evolved into one of Texas’ leading experiential tech providers, integrating AI, visual arts, and brand strategy to transform how organizations engage audiences.
This evolution required reinvention beyond the original business model. The company moved from basic photo services into AI-driven experiences, immersive photo technology, and custom brand activations that Walthers states now set them apart.
Strategic and Creative Combination
Walthers describes himself as combining executive-level strategy with hands-on creative innovation. Most experiential companies focus primarily on creative execution without deep business strategy, or they prioritize business relationships without innovative creative approaches.
His background allows Interactive Dallas to operate at the intersection of both. The company designs original concepts rather than selling packages, building prompts, overlays, LED backgrounds, motion graphics, and branded experiences specifically for each client.
Early Industry Challenges
One significant challenge was education, helping brands understand the value of experiential technology long before it became mainstream. Walthers states that for years they pitched ideas ahead of the curve.
Overcoming this required learning to simplify messaging, show measurable ROI, and demonstrate how engagement translates into brand lift, social sharing, and customer loyalty. His corporate background provided frameworks for making these business cases to skeptical clients.
Media Recognition
Interactive Dallas has been featured in multiple media outlets, recognized for pushing boundaries of event technology and personalized brand experiences. The company executes high-visibility activations at national events from sports forums to automotive showcases and corporate conferences.
Building for Scale
Leading Interactive Dallas involves building teams, managing growth, staying profitable, and staying relevant in an industry where technology changes monthly. Walthers states he overcomes these challenges by staying curious, staying hands-on, and staying willing to evolve.
His approach treats reinvention as discipline rather than a one-time event. This continuous adaptation mindset stems from decades watching technology industries evolve rapidly while leading major brands.
Future Growth Direction
Walthers envisions Interactive Dallas evolving into one of the leading experiential technology studios in the country over the next few years, where AI, personalization, and immersive storytelling reshape how brands connect with people.
The company plans expanding into advanced AI photo and video experiences, real-time motion capture characters, immersive LED environments, and multi-sensory activations that feel more like mini productions than traditional event elements.
Dennis Walthers founded Interactive Dallas in 2011 after more than 20 years in senior leadership at Cisco, D-Link, Polaroid, Epson, Dell, and Canon. He built the Texas experiential technology company serving Fortune 500 clients including Nissan, Southwest Airlines, and Dallas Cowboys with AI-driven activations, combining executive strategy with creative innovation over 15 years of operations.
Founder & CEO | Interactive Dallas
Dennis Walthers
