Peech, an Israel-based startup that uses AI and NLP to empower content and marketing teams, has been making waves over the last several months for revolutionizing the content creation industry with its cutting-edge generative AI video platform. Peech provides content creators with the freedom to produce countless videos that are of high quality and captivating, all while saving both time and money. By adjusting Peech’s automated system to match a company’s branding guidelines, marketing objectives, video content, and visual resources, content and marketing teams can work together seamlessly and quickly create professional videos.

The company is taking their A-game a step further with the release of the beta version of Peech for Webinars, a tool that enables marketing teams to produce a large number of brief, edited videos from their webinars automatically. This tool combines the conventional Peech technology, which includes the automated branding and editing of video content, with the capabilities of AI and NLP to convert lengthy, informative videos into new topic-specific shorter videos.

“Our mission to empower the marketing teams is still on,” says Peech CEO and Founder Danielle Dafni explains. “And after speaking with lots of them, we understood that they want more than just help in professionally editing content on-the-go, but also leverage technology to provide new ways to get the most of the content they already have. Peech for Webinars is a premium product for marketing teams who create lots of long and informative content as part of their marketing strategy.”

Scalability and Flexibility

Developing and maintaining a robust content marketing strategy requires an extensive array of video content with various editing styles and visuals for diverse channels and languages. However, accomplishing this task effectively over an extended period is currently unrealistic, particularly when there is an abundance of pre-existing in-house media content, ranging from webinars to interviews and videocasts. This is where Peech enters the picture: it enables marketing teams to quickly repurpose numerous branded content pieces with a single click, producing content that is ready for publication across a range of digital channels.

Repurposing Content for Cost-Effectiveness

Peech for Webinar assists marketing teams in maximizing the value of their pre-existing video content, which they have already expended resources and funds on, enabling them to accomplish their desired marketing KPIs. By repurposing their video content, Peech’s solution can augment the effectiveness of their marketing strategy by generating a larger number of videos, enhancing brand recognition, and generating more leads automatically.

Fast and Easily Customizable

Upon uploading their pre-existing webinar videos, Peech’s technology immediately springs into action, generating a diverse range of completed videos that can be published within minutes. Furthermore, the edited videos can be quickly and easily customized by adding or removing specific elements, just as in the original Peech product. As an added bonus, Peech can be integrated into a company’s webinar recording software, allowing for automatic synchronization with new webinars and the generation of fresh short-form videos in real-time.

“We are excited to bring this revolutionary product to the market,” says Itay Kinnrot, Vice President of Research and Development at Peech. “Peech for Webinars leverages our cutting-edge technology to help marketers repurpose their existing video content effortlessly and generate high-quality short-form videos on the go. Our advanced AI and NLP algorithms ensure that marketers can create custom-branded content quickly and easily, without sacrificing quality or creativity. We’re confident that Peech for Webinars will be a game-changer for marketing teams looking to maximize their investment in video content and take their marketing strategy to the next level.”