Satellite communication
Satellite communication (satcom) is transforming the agriculture industry, allowing farmers to stay
connected through high-speed internet, even in the most remote locations.
Industry leaders like Intelsat and Starlink have emerged at the forefront of this technology, both securing significant contracts in 2024. However, it’s Intelsat’s cutting-edge satellite IoT connectivity that’s creating a lasting impression at key agriculture trade shows, positioning it as the leader in IoT satellite technology for farming.
Intelsat Teams Up with CNH Industrial
In April 2024, Intelsat announced a partnership with CNH Industrial, one of the world’s largest manufacturers of agricultural equipment, including brands like Case IH, Steyr, and New Holland. The new deal brings satellite IoT connectivity to CNH’s agricultural machines, equipping them with ruggedized satellite communication terminals designed to provide reliable internet access, even in the most remote farming regions.
This partnership is particularly significant in countries like Brazil, where only 19% of agricultural land currently has access to high-speed internet, according to the ConectarAgro Rural Connectivity Indicator. With the help of IoT satellite technology, CNH aims to close this gap by providing farmers with access to high-speed satellite communication. By enabling tractors and machinery to communicate seamlessly with each other and with cloud-based systems, farmers can improve crop yield, boost productivity, and streamline farm management operations.
Intelsat Proves its Dominance with hiSky’s Satellite Terminal Technology
While Starlink made headlines earlier this year by securing a contract with John Deere, its primary competitor, Intelsat, is setting itself apart with a more industrial-grade solution. The key advantage lies in Intelsat’s use of hiSky’s satellite terminal technology, which was specifically developed for tough industrial applications. This technology ensures that CNH Industrial’s fleet of machines stays connected and operational, even in harsh weather conditions.
In contrast, Starlink’s satellite system, though revolutionary for residential and commercial internet access, has yet to prove itself as a robust solution for agricultural fleet management. Some industry experts question whether Starlink’s current offering is optimized for the demanding and variable environments in which modern farms operate.
Starlink’s terminals may not offer the same durability and reliability required for large-scale farming operations. In comparison, Intelsat’s solution, powered by hiSky’s advanced IoT satellite technology, is built to handle the tough conditions of agricultural environments, further solidifying its position in the sector.
Future Demand for Satellite Communication Services
As competition in the agricultural satcom space intensifies, Intelsat’s focus on tailored solutions like IoT satellite terminals for the industry gives it a strong position to meet the future needs of data-driven farms. With precision agriculture on the rise, the ability to stay connected anywhere will be essential, and Intelsat is well-positioned to lead the charge.
