Written by Luna David
“In today’s e-commerce sector, mastering the supply chain is key to success,” shares Manikandan Selvaraj, who has spent over a decade in the military and solved supply chain complexities using technology at Amazon. By bringing together technology and innovation into the supply chain, he has enhanced operations and shaped industry practices. These efforts earned him a 2024 Global Recognition Award for his contributions to the tech and e-commerce sectors.
Building Expertise Through Diverse Experiences
Selvaraj’s career exemplifies adaptability and leadership. Over the past 13 years, he has built a strong presence in supply chain and operations management, drawing from a diverse range of experiences—from military logistics to entrepreneurship and corporate leadership at Amazon.
Selvaraj began his career as a commissioned officer in the Indian Navy, managing complex logistical operations across international waters. These experiences honed his skills in handling intricate supply chains, which later became invaluable in his corporate roles.
After leaving the military, Selvaraj transitioned to the private sector by founding a successful agro-foods business. He optimized the supply chain for sabudana (sago pearl) production, collaborating closely with Indian farmers. This venture not only boosted production efficiency but also expanded market reach, attracting clients both domestically and internationally. His ability to blend traditional industries with modern supply chain practices set the stage for his future success.
Adapting Supply Chains to Meet Industry Demands
In his current role as senior product manager at Amazon, Selvaraj manages key aspects of supply chain operations, which are particularly crucial as the tech and e-commerce industries undergo major changes. The U.S. e-commerce sector is projected to grow approximately 8-9% annually through 2029, driven by advancements in artificial intelligence, automation, and mobile commerce. These developments are prompting companies to reassess their supply chain strategies.
At Amazon, Selvaraj integrates emerging technology and innovation into the supply chain to reduce costs and improve accuracy. Industry forecasts suggest that AI-driven logistics could lower costs by up to 15% for major e-commerce platforms by 2030, while also improving delivery speeds and customer satisfaction. Companies utilizing AI in supply chain management have reported a 15% reduction in logistics costs, and AI-enabled supply chains can cut forecasting errors by 20-50%.
“Technology advancements in supply chain operations aren’t just about replacing human oversight—it’s about enhancing it,” he explains. “It helps us anticipate potential issues, streamline operations, and deliver better customer service.” His work emphasizes the importance of adapting to changes in the industry.
Selvaraj’s Influence Beyond Amazon
As tech and e-commerce continue to expand, effective supply chain management will be increasingly critical. Experts predict the global e-commerce market will exceed $6 trillion by 2030, with U.S. companies leading in growth. This expansion will require leaders to use advanced technology while navigating the challenges of a global market.
Selvaraj’s work at Amazon has already made a noticeable impact, and his role is expected to grow as the industry evolves. Outside his corporate responsibilities, Selvaraj is also dedicated to giving back to the community. Through his non-profit initiative, Military to MBA, he has supported over 50 veterans in transitioning to corporate careers, many of whom have found success in supply chain management. This initiative reflects his commitment to leadership, mentorship, and continuous learning.
“Success in this field isn’t just about personal achievements—it’s about helping others grow and develop,” Selvaraj says, underscoring his dedication to supporting those around him.
Selvaraj’s career combines extensive experience with a strong commitment to excellence. His contributions to advancing supply chain practices in the tech and e-commerce industries have earned him a 2024 Global Recognition Award, establishing him as a notable figure in the field. As the industry progresses, professionals like Selvaraj will continue to influence its development.
