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Home Benzinga

Market Talk: Beyond Oil’s CEO Jonathan Or Discusses New Game-Changing Multi-Million Dollar U.S. Deal and Global Expansion

Global Markets News Network by Global Markets News Network
January 27, 2025
in Benzinga
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Market Talk: Beyond Oil’s CEO Jonathan Or Discusses New Game-Changing Multi-Million Dollar U.S. Deal and Global Expansion
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Beyond Oil Ltd.* (CSE: BOIL.C) (Frankfurt: UH9) (OTCQB: BEOLF) is disrupting the frying industry with its patented oil filtration technology, and the company’s latest $8.3 million U.S. distribution deal could be its most transformative milestone yet. With a five-year agreement in place with Latitude, a leading U.S. logistics and distribution company, Beyond Oil is set to revolutionize the largest food-service market in the world.

Jonathan Or, CEO of Beyond Oil, calls the deal “a pivotal moment” for the company. “This is our most transformative deal yet,” Or shared. “The $8.3 million in projected revenue for the first 12 months is significant, but the impact extends far beyond that. This partnership with Latitude positions us to penetrate the U.S. market on a scale we’ve never achieved before.”

The U.S. food-service market is valued at $900 billion annually, with deep frying as a cornerstone cooking method for over 40% of restaurants. Beyond Oil’s technology addresses the industry’s pain points—reducing oil waste, improving food quality, and aligning with growing demands for sustainability and food safety.

Backed by Political Influence

One of the most compelling aspects of the Latitude partnership is the influence of Laurel Eastman, Latitude’s president and a former senior advisor to President Donald Trump. Eastman has publicly vowed to use her connections to make Beyond Oil’s filtration technology a required standard across the U.S.

“Laurel Eastman’s vision aligns perfectly with ours,” Or remarked. “She understands the transformative potential of our product and has the influence to advocate for its widespread adoption. With Trump back in power, this partnership could open doors that accelerate our growth even further.”

Eastman’s endorsement reflects the strategic importance of this deal, not just for Beyond Oil but for the broader food-service industry.

A Moment That Could Define Tens of Millions in Revenue

The recently announced U.S. deal is Beyond Oil’s largest agreement to date, with a projected $8.3 million in revenue for 2025 alone. What sets this apart, however, is that the contract spans five years, giving it the potential to deliver tens of millions of dollars over its lifetime if the first year’s performance sets the standard.

When paired with the company’s $4.9 million, five-year agreement in Australia, these deals mark a turning point for Beyond Oil. While the combined $13 million in announced figures is impressive, the real story lies in what these partnerships could mean for the future.

If the Latitude deal continues at the $8.3 million-per-year pace for its full term, it could generate upwards of $40 million over five years. This doesn’t even account for the possibility of expanded partnerships or additional deals coming from the momentum these agreements are building.

These back-to-back wins highlight Beyond Oil’s ability to secure high-value, long-term partnerships and position the company for exponential growth. Investors and industry watchers alike are beginning to see this as more than just a moment—it could be the start of something much bigger.

Transforming the Industry

At the core of Beyond Oil’s success is its revolutionary filtration technology, which extends the lifespan of frying oil while maintaining safety and quality. The impact on the industry is profound, reducing costs for restaurants while improving the end product for consumers.

“Reused frying oil is one of the industry’s biggest challenges,” Or said. “It degrades food quality, poses health risks, and creates waste. Our product solves these problems in a way that’s easy to integrate into existing operations.”

The Science Behind the Technology

Beyond Oil’s innovations are backed by compelling medical research. Prof. Sarel Halachmi, a leading public health advocate, has called Beyond Oil’s filtration powder a “global scientific breakthrough” that could dramatically reduce health risks associated with fried food consumption.

“Health experts like Prof. Halachmi are critical to our mission,” Or said. “His research highlights the dangers of reused frying oil and underscores the need for our solution. This isn’t just about better food—it’s about public health.”

According to Prof. Halachmi, Beyond Oil’s filtration technology reduces harmful toxins like acrylamide and trans fats, both linked to chronic diseases such as cancer and cardiovascular conditions.

The Road Ahead

Looking forward, Or sees the Latitude deal as a springboard for greater expansion. “The $8.3 million in the first year is just the beginning and reflects the expected reveneu from the deal for 2025 alone.”. What Jonathan may be implying is that If this partnership performs as expected, it could be worth tens of millions over the full five-year term.

Beyond Oil is also actively exploring new opportunities in Asia and Latin America, where it recently entered the Mexican market through a partnership with Fármacy México. The company’s global strategy is designed to capture as much market share as possible while maintaining its focus on quality and sustainability.

“Our vision is to make Beyond Oil the standard in frying operations worldwide,” Or emphasized. “We’re scaling quickly, but we’re doing so thoughtfully, ensuring that we deliver real value to our customers.”

More than Just a Product

Beyond Oil’s recent milestones are more than just business achievements—they represent a shift in how the food-service industry approaches sustainability and health. With strong leadership, innovative technology, and growing global momentum, Beyond Oil is well-positioned to lead this transformation.

“This isn’t just a product—it’s a fundamental shift in the way the food industry operates,” Or concluded. “We’re not just improving frying operations; we’re setting a new standard for what’s possible in the industry. The best is yet to come.”

For investors and industry leaders alike, Beyond Oil is a company to watch closely as it continues to disrupt the global frying market. With its largest deal to date now in motion and a clear vision for the future, Beyond Oil’s impact is only just beginning.

Beyond Oil’s Full announcement regarding Latitude is Available here.

Forward Looking Statement, Disclaimers & Disclosures*: This article is for informational purposes only and is not intended to serve as financial, investment or any form of professional advice, recommendation or endorsement. The article was written and distributed by the Wall Street Wire™ Network who’s owners or operators received compensation from Beyond Oil (CSE: BOIL, OTCQB: BEOLF) for coverage and distribution of its news and developments, among other things. It has not necessarily been approved or reviewed in full by the issuer mentioned. Readers are encouraged to read the full disclaimers and disclosures document (redditwire.com/terms) that the article is subject to with further details of conflicts and compensation in accordance with section 17(b) of the US securities and exchange act. This article may include forward looking statements related to Beyond Oil, its potential and more which cannot be guaranteed as discussed in the above-linked disclaimers. Nothing in this article is intended to serve as an offer to buy or sell a security.

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