Shanghai, China – NETA Auto, a China’s new energy vehicle company, has made significant strides in the Southeast Asian market. The latest generation of its all-electric SUV, the NETA X, has been officially launched in Bangkok, Thailand, and Kuala Lumpur, Malaysia, marking an acceleration of NETA Auto’s global strategy in the region.
(Neta X launch event in Thailand)
At the launch event, representatives from NETA Auto, local government officials, business partners, media friends, and industry representatives jointly witnessed the successful debut of the NETA X in Malaysia and Thailand. This milestone underscores NETA Auto’s commitment to the Southeast Asian market and signals its proactive participation in driving the green mobility revolution in the region.
(Neta X launch event in Malaysia)
Following the impressive performance of the NETA AYA in Southeast Asia, the NETA X is poised to become a popular choice among Southeast Asian consumers for its stylish design, outstanding performance, intelligent features, and competitive pricing. Beneath its dynamic exterior, the NETA X is equipped with a front-mounted permanent magnet synchronous motor that delivers ample power, offering a range of 480 km on a single charge (NEDC) to meet daily commuting needs. Additionally, NETA X is equipped with a suite of advanced intelligent features designed to enhance the driving experience. The vehicle is equipped with 11 high-precision sensors that support L2-level ADAS functions such as adaptive cruise control, lane-keeping assist, and traffic jam assist. At the heart of its in-car entertainment system is a 15.6-inch high-definition central control screen, providing online navigation, music streaming, and seamless phone-to-car connectivity, making every journey enjoyable. The intelligent voice assistant features dual-zone voice control and continuous dialogue capabilities, facilitating effortless interaction.
In recent years, the Southeast Asian new energy vehicle market has experienced rapid growth. As the starting points for NETA’s global expansion, the Thailand and Malaysian hold great significance for NETA’s global strategy. With the official launch of the NETA X, NETA Auto will accelerate the integration and development of the new energy vehicle industry in Southeast Asia, encompassing manufacturing, sales, after-sales, and mobility services. NETA is dedicated to providing tailored mobility experiences for local consumers, pioneering local industry with advanced products and services.
To date, NETA Auto has entered 38 countries and regions, with 129 overseas dealership stores. From January to June, its overseas sales reached 17,687 units, a year-on-year increase of 154%, maintaining the top spot in export volume among emerging car companies for six consecutive months.
In Thailand, NETA Auto has already brought innovative new energy product experiences to over 17,000 consumers. In Malaysia, NETA Auto will continue to increase its investment, planning to launch at least three competitive products and open more off-line channels for local customers over the next two years.
In the future, NETA Auto will uphold its philosophy of “Tech for All,” aiming to make high-quality intelligent electric vehicles accessible to a broader global audience. NETA Auto looks forward to achieving multi-level and comprehensive strategic cooperation with ASEAN and countries worldwide, working together to build a closer automotive industry community, fully unleash market potential, share new opportunities, and create new growth points.
