As the business landscape pivots toward a digital-first future, organizations are increasingly turning to artificial intelligence (AI) to maintain a competitive edge. Although AI adoption has grown steadily, only 16% of companies in 2024 report having fully modernized operations driven by AI, nearly doubling from 9% the previous year. However, 64% still struggle to integrate robust data frameworks and achieve transformative AI deployment across departments, holding back AI’s full potential for growth and efficiency. Bridging this gap requires hands-on expertise and strategic planning to scale effectively—a need that HSE’s AI Summit: Forecast ’25 seeks to address, bringing industry leaders and AI experts together to explore actionable strategies for organizations in 2025 and beyond.
The AI Integration Gap in Business
AI has the potential to reshape B2B sales and marketing, yet many businesses face obstacles when trying to incorporate these tools into their strategies. With AI adoption expected to double in the next five years, companies that lack a clear AI integration strategy risk being left behind as their competitors grow increasingly adept at leveraging AI for customer insights, engagement, and efficiency. For B2B executives, staying current on AI trends, tools, and best practices has become crucial as they navigate a fast-evolving market where AI-powered solutions have become essential for growth.
The challenge lies not only in adopting AI but also in implementing it meaningfully—bridging the gap between emerging technology and everyday business needs. Many executives need actionable frameworks and case studies that demonstrate how AI can effectively support key sales and marketing functions.
HSE’s AI Summit – Forecast ’25
To address these challenges, Hard Skill Exchange (HSE) is hosting its annual AI Summit: Forecast ’25, a three-day virtual event from November 12–14, 2024. This year, HSE’s summit is designed to bridge the AI adoption gap by offering B2B leaders real-world insights, practical tools, and the knowledge needed to effectively integrate AI into their strategies.
The summit is unique in its focus on the “AI Agent Era”—exploring how AI agents are reshaping customer interactions by automating tasks, delivering actionable insights, and enhancing sales and marketing processes. Unlike typical conferences, Forecast ’25 goes beyond theoretical discussions by featuring hands-on AI demonstrations and executive-led roundtables. Attendees will gain direct exposure to how AI-driven solutions are being used across industries, with sessions led by top CXOs and experts from companies such as Gong, Vivun, and LeanData.
One standout session, “Post Mortem 2024: Reflections & Analysis,” moderated by Outreach.io’s SVP of Global Marketing, Ali Jawin, will examine successes and failures in AI adoption over the past year, providing valuable lessons for executives planning for 2025. Another key panel, “The Next AI Wave: GTM Trends for 2025,” will be led by Doug Landis, CEO of DLA, and will focus on how AI is reprogramming B2B growth strategies and reshaping go-to-market approaches.
With over 50 CXOs and AI experts offering perspectives, the summit provides a unique mix of high-level strategy and in-depth, practical insights. Attendees will explore AI-powered playbooks for sales and marketing, learn from real-life case studies, and understand how these tools can create efficient, effective workflows.
Building AI-Enabled Business Success
Looking beyond 2024, AI’s role in B2B sales and marketing will continue to expand. HSE’s AI Summit: Forecast ’25 aims to empower executives not only to adopt AI today but to plan for a future where AI is fully integrated into their business functions. As the technology advances, B2B organizations that strategically embrace AI will be better positioned to enhance customer relationships, streamline operations, and make data-informed decisions.
The summit’s impact reaches beyond individual companies, contributing to a broader industry shift. HSE is cultivating a community that is dedicated to the responsible and effective integration of AI by offering a platform for leaders to exchange knowledge and establish best practices. The event equips B2B leaders with the tools and insights needed to navigate the challenges of AI adoption, closing the gap between potential and practice.
HSE’s AI Summit: Forecast ’25 offers B2B executives a timely, valuable opportunity to explore AI’s role in driving growth. For organizations ready to move from experimentation to practical application, this summit is set to deliver the knowledge and resources needed to thrive in an AI-powered future, ensuring they’re prepared for the dynamic shifts awaiting in 2025.
