Electric automaker Rivian is developing an electric bike, according to sources speaking to Bloomberg. CEO RJ Scaringe apparently told staff about the e-bike effort during a company meeting on Friday, noting that a small team is currently working on it.
Bloomberg says it’s unclear if Scaringe was talking about a battery-assisted bicycle (aka an e-bike) or an electric motorcycle. However, Scaringe has teased an entry into micromobility in the past and the company has patents for e-bike designs and components.
E-bikes are on track to outsell all cars sold
Despite the revenue opportunity presented by the new category, car makers have yet to find any notable success with their e-bikes despite brands like Porsche, Mercedes, Jeep, GM, Hummer, and others all giving it a go. Even e-bike darlings like Rad Power and VanMoof have struggled recently after finding success during the covid lockdowns. Would you buy a Rivian e-bike?
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