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Home New York Tech

This Sales AI Platform is the Next Big Thing

New York Tech Editorial Team by New York Tech Editorial Team
December 11, 2024
in New York Tech
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This Sales AI Platform is the Next Big Thing

Credit: Substrata website

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In today’s fast-paced business environment, sales teams often feel immense pressure to meet and exceed their quotas. Staying ahead is more than hard work—it demands precision, insight, and the ability to close deals faster than ever. But what if there was a way to reduce this stress and simplify your work?

Relying on gut instincts or habitual follow-ups are traditional selling methods that may no longer be sufficient, especially with the rise of AI-driven tools and data-centric strategies reshaping buyer expectations. As a result, 36% of salespeople say that closing is the hardest part of their job.

The disconnect between buyers’ needs and how the sales team engages with them is unsettling. A staggering 77% of B2B buyers find their most recent purchase difficult or complex. The subtle, unspoken cues of buyer intent are missed, leaving deals open on the table. Interpreting these signals can feel like an impossible task without the right tools.

Enter Substrata, a revolutionary AI sales platform that empowers sales professionals to achieve their business goals confidently. By identifying subtleties in every encounter, Substrata helps sales experts respond wisely and complete deals more quickly, bridging the gap between traditional approaches and the needs of the modern market. With Substrata, sales professionals can feel more empowered and in control of their work.

Closing Deals Has Never Been this Easy

The heart of Substrata’s value proposition is its ability to accelerate the sales cycle. Traditional methods often involve manual processes, lengthy and tiring back-and-forths, and the challenge of determining the next best steps. Substrata speeds up the process by eliminating these inefficiencies with AI-powered insights that pinpoint where to focus efforts.

Substrata analyzes deal data, customer behavior, and past interactions to show the most promising opportunities and provide actionable recommendations. Sales professionals can enjoy a streamlined decision-making process where they can prioritize leads, craft winning strategies, and close deals faster. The result? More time spent closing and less time chasing, making sales professionals feel more efficient and productive.

Bringing More Deals Across the Finish Line

Substrata isn’t just about speed—it’s about results. The platform helps sales teams turn potential deals into signed contracts. One of its standout features is its ability to uncover hidden intent patterns, track sudden sentiment shifts, and reveal the invisible group dynamics and power plays that shape your deals. These attributes clearly show where each prospect stands in the pipeline, ensuring no deal is left behind. 

Uncover the Hidden Cues in Every Meeting

Sales success often hinges on understanding what isn’t explicitly said. After all, nonverbal cues, tone shifts, and subtle expressions of intent can all influence the outcome of a conversation. Substrata uses its advanced AI to analyze meetings and messages for these hidden signals, ensuring that sales professionals don’t miss any crucial information that might influence the deal.

Substrata’s AI-driven technology arrives at a crucial time, and the ability to understand and act on subtle social signals is no longer a luxury—it’s a necessity. Today’s sales cycle requires more than persuasive pitch decks and product offerings; it demands emotional intelligence, and Substrata plays a key role in enhancing this aspect, helping sales professionals interpret client needs beyond the surface level.

Customers can hesitate on a critical point and express unspoken concerns. The platform detects these nuances in real-time so that sales professionals can adjust their strategy. This ensures that objections and concerns are addressed with precision, leading to successful deals achieved at the moment.

Write What Your Client Wants to Read

The right response at the right time can make or break a deal. Substrata’s AI revolutionizes communication by enabling sales teams to craft replies that are always perfectly calibrated to the situation. 

Substrata lets you preview how your message will land before hitting send. Know your draft’s impact and adjust elements accordingly. Whether responding to inquiries, handling complaints, or following up after meetings, the platform ensures every message resonates with clarity and professionalism.

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