Sources familiar with the matter say Omri Hurwitz Media and Spike, the conversational email platform, are discussing rekindling their partnership. The initial collaboration between the media firm and the email platform was hailed as a major success, resulting in widespread media coverage across outlets such as VentureBeat, Entrepreneur, and Forbes.
The previous partnership established Spike as a prominent player in the communication technology space. With Omri Hurwitz Media’s strategic approach to public relations, the email platform received massive attention in several high-profile publications.
Despite the partnership ending in 2023, for reasons undisclosed, sources say that Spike’s CEO, Dvir Ben Aroya, and Hurwitz maintained a positive relationship.
“Dvir is a forward thinking leader, and I’ve always appreciated our personal and professional dynamic,” Hurwitz added. “The door was never truly closed, and discussions of working together again have always been on the table.”
The timing of these renewed talks suggests that both sides see an opportunity to build something even more prominent. Spike has continued to evolve in the rapidly shifting tech space, making strides in reimagining email for the modern workplace, while Omri Hurwitz Media has expanded its footprint in the PR world, gaining a reputation for blending creative media storytelling with data-driven strategies.
When asked about the possibility of reuniting forces, Hurwitz said, “It’s all about timing and impact. We have proven that we can create an immense wave together, and I think this time we can take it several steps further.”
Details of the ongoing discussions remain under wraps, but insiders suggest the collaboration could focus on leveraging modern PR practices to amplify Spike’s visibility in key markets. Should the partnership be renewed, the strategy is expected to blend media amplification, thought leadership positioning, and data-driven storytelling.
In the meantime, both companies are keeping specifics close to their chests. Industry observers note that if Hurwitz and Spike join forces again, it could signal another major push for Spike as it aims to strengthen its presence among competitors and continue innovating how teams communicate globally.
