Popular Scratch-off Posters Produced by H&H Graphics Promote Everything from Yoga Classes to Recreational Vehicles
Vernon Hills, IL – Marketing departments for restaurants, auto dealerships, and casinos, among others, often rely on custom scratch-off cards and tickets to increase customer traffic, promote new locations or products, and boost sales during a slow season.
And for good reason: scratch-off promotions are almost impossible to ignore with that shiny patch of scratch-off ink and the anticipation of a hidden reward.
It turns out, however, that people like the multisensory appeal of scratch-off printing even when they already know what lies beneath.
Scratch-off posters designed as a keepsake or bucket list of experiences or achievements have become a popular form of brand promotion that surged in the wake of pandemic-induced activity withdrawal and offer exceptional marketing ROI.
What other form of promotional printing not only makes it past the recycling bin but also doubles as wall art?
A few examples that have been printed by H&H Graphics:
- A recreational vehicle manufacturer created a branded scratch-off map of state and national parks for RV enthusiasts to use to track their travel
- A craft beer chain giveaway of branded scratch-off posters for patrons to commemorate the varieties they had tried
- A ski tourism promotion that used a scratch-off poster of slopes to conquer
- An IMDb scratch-off poster of the 100 most popular movies
An Endless List of Experiences to Scratch
The popularity of scratch-off posters is not strictly promotional. They are often profitable – the IMDb movie poster being a classic example.
Across the internet and in novelty and gift stores, scratch-off posters create the opportunity to track and commemorate everything from classic novels read to yoga poses mastered. As a marketing opportunity, the possibilities are endless. From food and beverages, to travel, fitness, hobbies, and more, the conceal and reveal fun of scratch-off printing creates an imaginative and engaging way to enhance brand recognition, promote a product or service, or both.
How to Ensure High-Quality Scratch-Off Promotions
Scratch-off printing uses ultraviolet (UV) coatings in a variety of colors (often silver, gold or black) to overprint on offset litho-printed, four-color printing underneath. High-quality inks and printing expertise are required to ensure that the scratch-off ink does not come off too easily or require excessive scratching to remove.
Scratch-off printing is effective in many applications that include scratch-off cards and tickets, maps, posters, postcards, gift cards, other plastic cards, tradeshow giveaways, in-store promotions, incentive programs, coupons, business cards, and more. For best results, look for a printing partner like H&H Graphics that is experienced in scratch-off printing and other multisensory special effects.
About H&H Graphics
Maximize customer engagement with one-of-a-kind multisensory printing for your print campaigns, products, packaging, displays, and other promotions. Effects include thermochromic (heat activated), scented (over 800 scents), textured (including SoftTouch), SnapShot (hidden messaging revealed by flash photography), glow-in-the-dark, glitter that never rubs off, and more – all customizable to go wherever your imagination takes you. Multisensory printing is ideal for all printed materials and directly on products, including pull-tabs; scratch-off cards, tickets and maps; gift and greeting cards; scented wrapping paper; book covers; and more. Your Ideas + H&H Possibilities = Extraordinary results. More: www.hhgrfx.com
