Stay up to date on the retail industry
All the news and insights retail pros need to know, all in one newsletter. Join over 180,000 retail professionals by subscribing today.
DoorDash is hoping a new acquisition will deliver as it moves to expanding its tech inside restaurants.
DoorDash announced yesterday it has an agreement to acquire Bbot, a tech startup that offers merchants seamless ordering and payment options both IRL and online. (The terms of the deal were not disclosed.)
- Bbot’s features include a QR code scanner that lets customers order through a merchant-branded, interactive online menu while inside a restaurant.
“We’re excited to bring our combined suite to an even wider selection of merchants across the hospitality space—including bars, hotels, and ghost kitchens—so these businesses can engage with more customers, increase their quality of service, and grow sales,” Tom Pickett, DoorDash’s chief revenue officer, said in a statement.
Planning ahead: The delivery company already offers first-party platforms like Storefront and Drive for order and pickup. But the introduction of Bbot will provide operators the ability to digitize their ordering and payment process within restaurants and offer a more seamless software solution across the board. It will function alongside Doordash’s existing point-of-sale systems and loyalty programs.
+1: DoorDash’s most recent acquisition was last November, when it bought Wolt, a Finland-based delivery company, for $8.1 billion to help establish its presence in Europe.—JS
Credit: Source link
