Visual storytelling is an essential aspect of today’s marketing strategies, with videos becoming one of the most popular forms of content that people consume daily. However, for marketing teams, creating a large number of videos can be a tedious task, especially when they lack expertise in video production.
One of the biggest challenges for marketing teams is to create a large number of videos in a short amount of time. Whether it’s for social media, email campaigns, or website content, videos have become a necessity for marketers to engage their audience and promote their brands. With marketing becoming significantly more difficult in recent years, Israel-based startup Peech is here to fill that void.
Founded by Danielle Dafni, Peech combats the extensive amount of work required for mass video creation. With 10 years of experience as a media market expert, video editor, visual designer, ads creator, and media artist under her belt, Dafni knows the complex challenges faced by content marketing teams a little too well. “One of the things that I noticed very early in my career was that companies are trying to create lots of marketing videos as part of their content marketing strategy,” she said. “But they are facing a hard time with their lack of knowledge and experience, so they need external experts, like video editors, graphic designers, After Effects experts, and more.”
Dafni also notes that the recent surge of video content as the main tool of marketing strategy exposed the weaknesses of marketing teams on a global scale. “Video suddenly became the most common type of media that companies want to produce, so that was the gap I saw as a video editor,” she noted. “They need to be able to create lots of content, and when they have so many people in the process, they can’t handle it.”
As content consumption further evolves in today’s digital era, the pressure on marketing teams to mass produce content has become overwhelming and oftentimes unrealistic. This is where Peech steps in: to empower marketing teams, offering a wide range of assistance in video content creation.
Becoming Unstoppable Creators
Peech’s premium generative AI technology turns content teams into unstoppable creators. Specifically designed for marketing teams, the platform enables them to expand their video creation process with optimal efficiency and simplicity. Using disruptive technologies such as AI and NLP, Peech has provided an excellent solution for content marketers to scale professional video content with the reliance on outsourced experts. What’s more, the platform’s algorithm operates based on the content itself that a human inserted into the platform, ensuring to maintain a hyper-personalized touch. And as long as organizations are releasing lots of content for brand awareness and visibility, KPIs for marketing teams will be much easier to reach.
As a marketer myself at Adtech company, Truvid, it is clear how much I would benefit from scaling video creation. Video is one of the most impactful ways of communication, especially as a marketer, and leveraging this form of media is significant in getting Truvid’s brand across. Peech enables me to mass-produce branded video content with one piece of media. By combining Peech with human innovation, vision, and creativity, our goals at Truvid stay aligned, eliminating the stressful and time-consuming aspects of content marketing.
Dafni’s points out that Peech’s mission is not to replace human creativity but to empower it. With their generative AI machine continuously learning and new product developments on the way, Peech is not stopping with their innovative solutions. “When we think about how we can help the marketing department, our goal is to empower them by enabling teams to create unlimited videos at scale,” she concludes.
