In this interview series, I talk to key leaders from rising startups that are in demand and have a stake in the future of technology. These companies are making an impact in their industries and are NextGen in terms of product, platform, and service.
In this interview, I had the pleasure to talk to Roy Cohen, CEO of Fetcherr.
About Roy:
Roy has 20 years of experience in operations management and product strategy based on a cross-organizational vision. Proven experience in management of large-scale operations, product ramp business development with global companies.
About Fetcherr:
Fetcherr, with whom I collaborate, Developed a Groundbreaking AI dynamic price intelligence engine using proprietary algorithms to predict a price that the customers will transact at—optimizing profits, growing market share, and creating a competitive advantage for companies in multiple verticals whilst reducing cost.
The platform differs from traditional pricing mechanisms that are based mostly on human analysis of past performance. Fetcherr uses deep price neural network (DPNN) technology that can gather and analyze enormous amounts of data points from various verticals of industry, including things like supply pricing, demand curves, competitor price analysis, political events, and even the weather.
Q: Where did the initial idea for the company come from?
The initial idea was to predict products prices on Amazon using our prior knowledge in AI, Software Development, Ecommerce, and Media. The plan was to create an engine that is able to digest public data and try to predict Amazon’s buy box prices two weeks in advance. Once we were successful, we decided to validate our technology in the travel industry.
Q: What are the key differentiated features of your product or service?
Our product uses advanced Deep learning technology and offers a totally different approach that is not being used in traditional markets like in the Travel industry. The added ability to have state-of-the-art technology eliminates most manual processes in the workflow, the product ability to onboard and digest data faster than any other enterprise system in the industry.
Q: How does the company market or plan to market its products or services?
We are a tech company, and we intend to keep our focus on developing. Our strategy is to validate our system in various verticals and partner with a leading player in each of them that will be responsible for the marketing, sales, and customer success.
Q: What kind of CRM software is your company using?
We are using Monday.
Q: What’s the first bit of advice you’d give to someone who’s thinking of starting their own startup?
“To hold tight and hope not to lose grip along the way”, I believe that the main quality a person that wants to open a startup needs to have is Stamina. It’s crucial in order to handle the highs and lows (that happen every day), and navigate all the time to find a solution. Good Stamina can cover most of your bases in this game.
Q: What is the key to happy clients?
Involved clients – both in the process and the vision of the company.
Q: How do you strengthen your ability to focus on what matters?
I believe this is all about experience and having the ability to pivot.
Q: What other companies or startups inspire you?
Apple, Tesla, SpaceX, Amazon. They all had an ambitious vision, and all of them were the pioneers and stayed pioneers in the way that they operated.
