The self-imposed limit was later increased significantly, to $49,500, to fund paid signature gatherers. State law requires donations of $50,000 or more to be printed on the paper petitions, which Looijen said would leave less space for signatures.
In all, the campaign raised $61,971 in small-dollar donations (under $100). The balance between smaller and larger donations indicates strong grassroots support, said political consultant Larry Tramutola, though he added that larger donations are vital for building a campaign’s infrastructure and legitimacy.
“Bigger contributions help you to get smaller contributions,” he added. “No one, even if they don’t like the school board, is going to give $100 dollars, $200, if they feel it’s a losing effort.”
Since the recall campaign eschewed its cap on larger contributions, the stream of donations under $100, typically a good barometer for grassroots engagement, has tailed off. The campaign reported raising $49,934 in unitemized donations through May 31, and just $12,038 since then.
The other side
Meanwhile, the campaign in support of Collins, Lopez and Moliga is just beginning to emerge.
Recall opponents launched their own effort last week, calling themselves NoSchoolBoardRecall, a self-described “group of parents, educators, and concerned SF residents who care about the needs of our public schools.”
The city’s teachers union, United Educators of San Francisco, is not involved in that campaign, though it is opposed to the recall, said its president, Cassondra Curiel. Instead, union leaders have said they are currently focused on member and community education.
“Our goal is to educate the community around why this recall is a waste of resources that should be spent on schools and is the first step on a path toward an ill-advised mayoral controlled school district,” Curiel said in a statement.
Curiel sees it as linked to the wave of recalls across the country — Ballotpedia has tracked 84 school board recall efforts so far this year, the highest tally on record. Meanwhile, the California School Boards Association counts roughly 60 efforts in the state alone.
On Monday, a political campaign committee called “Stop the Recall of Faauuga Moliga” filed with the city, an indication that the embattled board members may end up raising money separately.
Ultimately, Tramutola said, unions will provide the big money against the recall. And he said the local teachers union will likely flex its influence with the city’s Democratic clubs, which hold major sway with voters.
With the recall on the ballot, he said, the real fundraising will begin.
“This is far from a done deal. It’s a lot easier collecting signatures for a recall than to recall someone,” he said. “So I expect a battle royal.”
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