Just a few weeks after announcing its latest price hike, Netflix announced it’s cracking down on the widespread practice of password sharing between people who don’t live in the same household by prompting them to pay an extra fee for the privilege.
In a blog post, Chengyi Long, director of product innovation, says, “While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared. As a result, accounts are being shared between households — impacting our ability to invest in great new TV and films for our members.” A similar test last year prompted account sharers to fill in the password or PIN, but without the push to pay an extra fee.
During a test period, Netflix will try out its approach in three countries: Chile, Costa Rica, and Peru. There, in addition to the ability to transfer viewing profiles into new accounts (either your own primary account or someone else’s), subscribers will get prompts to add an extra viewer to their package at a discounted price: 2,380 CLP in Chile, 2.99 USD in Costa Rica, and 7.9 PEN in Peru.
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