Best Buy Canada has selected Perion as its end-to-end technology partner to power monetization for its programmatic in-store digital signage network. The partnership connects Best Buy Canada’s retail environment with Perion’s advertising technology platform, turning in-store screens into a programmatic Digital-Out-of-Home media channel.
Perion said the partnership creates one of the largest SSP-enabled DOOH media networks in the Canadian market. The deployment includes Perion’s Ad Server, SSP, and Header Bidding technologies, giving Best Buy Canada a unified system for managing and monetizing its in-store media.
The announcement centers on a shift from traditional signage loops to a programmatic-first model. Instead of relying on fixed screen rotations, Best Buy Canada is adopting Perion’s dynamic, impression-level decisioning engine to support media monetization and advertiser measurement.
A Full-Stack Retail Media Deployment
Perion’s role covers several parts of the technology stack. Best Buy Canada is deploying Perion’s comprehensive suite, including Ad Server, SSP, and Header Bidding technologies. Perion said the unified approach replaces legacy systems and supports deep platform integration.
The full-stack nature of the partnership is important because the announcement is not limited to one advertising tool. Perion is being used as the technology foundation behind Best Buy Canada’s in-store retail media network. The platform supports the move from static or loop-based signage toward a more automated media model.
Best Buy Canada’s in-store media is being positioned as a premium programmatic channel. For advertisers, the announcement highlights access to real-time performance metrics previously unavailable in offline environments.
Moving Beyond Loop-Based Signage
The biggest operational change described in the announcement is the move away from traditional “loop-based” signage. Perion said its dynamic, impression-level decisioning engine allows Best Buy Canada to drive higher yield and improved monetization efficiency.
That shift gives the retailer a more flexible way to manage in-store screens as media inventory. It also gives brands and agencies a more measurable way to engage with shoppers in a physical retail setting.
Thierry Hay-Sabourin, Senior Vice President – Ecommerce, Marketplace & Marketing, Best Buy Canada, said: “Perion provides the technology foundation to help modernize and scale our in-store media offering. A programmatic-first, loopless model enables more effective, measurable experiences for brands and agencies, while unlocking the valuable advertising moments that our in-store environment offers.”
Perion’s Strategic Role
For Perion, the Best Buy Canada partnership reinforces its positioning as a full-stack retail media technology provider. The company said the agreement expands its footprint in the retail media ecosystem and increases its exposure to premium, brand-safe retail DOOH supply.
Tal Jacobson, CEO of Perion, said: “By serving as a foundational infrastructure for a market leader such as Best Buy Canada, we demonstrate that our Perion One strategy allows us to win complex, enterprise-level mandates. We are creating a repeatable playbook to modernize retail media networks globally, ensuring sustainable growth and deeper strategic relationships with high-value partners.”
The partnership brings together Best Buy Canada’s store network and Perion’s programmatic advertising infrastructure. The result is a retail DOOH media network built around in-store screens, automated decisioning, and advertiser measurement.
