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Prince Harry ‘TREBLED valuation’ of startup company despite ‘nobody knowing what he does’ | Royal | News

New York Tech Editorial Team by New York Tech Editorial Team
December 31, 2021
in Startups & Leaders
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Prince Harry ‘TREBLED valuation’ of startup company despite ‘nobody knowing what he does’ | Royal | News
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The Duke of Sussex, 37, stepped back from royal duties last year to pursue a financially independent life in the US. Harry, along with his wife Meghan, moved to Montecito where they live with their two children – two-year-old Archie and six-month-old Lilibet.

As the couple are no longer “working royals,” Harry and Meghan are free to make their own income.

After departing the Firm, the Duke and Duchess signed multi-million dollar contracts with streaming giants Netflix and Spotify.

In addition to these projects undertaken through the commercial divisions of their Archewell Foundation, the couple became “impact partners” and investors at sustainable investing firm Ethic.

BetterUp, a mental health startup started in 2013, also hired Prince Harry earlier this year.

The San Francisco-based startup offers professional and personal coaching through its mobile app.

The Duke of Sussex was hired to be the company’s “chief impact officer” in March.

In a recent interview, he spoke more about his job.

Harry also discussed how people quitting jobs to focus on their mental health was exacerbated by the pandemic – but also a prominent issue in years before.

READ MORE: Meghan and Harry beat William and Kate to top crown in 2021

Mr Sacerdoti, who is a regular contributor to The Spectator, added: “I think many people might find it easy to walk away from their job and get a new, better-paid one where nobody really knows what they do if they too could ensure the new company they work for could treble its valuation thanks to the publicity they’d bring with them, as seems to have happened with BetterUp when they hired Harry.”

Jonathan claimed “nobody really knows what the Duke does” for the company, but an insight into Harry’s job role was provided in an interview with the American business magazine Fast Company recently.

However, no specific mentions were made about what the Prince explicitly does on a day to day basis.

In a foreword, the magazine explains Harry’s role spans “product strategy, philanthropy, and public advocacy related to mental health”.

BetterUp cofounder and CEO Alexi Robichaux added: “Part of his role is using his voice, experience, and background for advocacy and leadership around mental health.”

The Duke also explains that, since March, he has been “building BetterUp’s social mission and impact, influencing the vision of BetterUp’s platform, community, and member experience, [and] expanding BetterUp’s global community of thought leadership, coaches, customers, and members through outreach and strategic planning.”

In the eight months after Harry was hired by the group, BetterUp raised $300m from investors, trebling its valuation to $4.7bn (£3.5bn).

The Sunday Times reported in October that the company scored funding from Iconiq Capital – an investment fund that has managed money Mark Zuckerberg – Wellington Management and Lightspeed Venture Partners.

BetterUp’s cash injection will help the company to expand on a global scale.

The business particularly boomed during Covid lockdown, as the pressures of at-home working encouraged businesses to take up the use of the app.


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