- Spoon Radio is a live audio platform that started in Asia and expanded to the US in late 2019.
- It is competing with apps like Clubhouse in the social audio space.
- Fernando Pizzaro, head of operations in North America, shared the Spoon’s pitch deck with Insider.
Audio is the latest frontier in social media.
At its peak, last February, more than 10 million people downloaded live discussion app Clubhouse in a single month. Established companies like Twitter and Spotify have also launched social audio features or apps.
South Korean company Spoon Radio is hoping to get a piece of that market as it builds up its operations in the US, where it launched in late 2019. Spoon Radio is already popular outside the United States, with over 1 million monthly active users worldwide. So far, the company has raised more than $59.6 million, including money from Softbank Ventures Korea, Altos Ventures, Goodwater, and KB Investment.
Listeners on Spoon Radio tune into different audio rooms hosted by creators and can buy virtual tokens to give to audio livestreamers as a sort of tip. The company takes a cut.
Fernando Pizzaro leads Spoon Radio’s operations in North America. He told Insider that he felt live audio was more authentic than other social-media platforms out there.
“Audio as a medium provides the level of authenticity that is above and beyond any other medium,” he said. “And for our target audience, which is Gen Z, authenticity is pretty much the most important thing.”
Here’s a look at Spoon Radio’s full 15-slide pitch deck it uses with investors:
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