8fig raises combined $50 million in Series A for fintech platform providing flexible funding

“By reinventing the way eCommerce sellers manage their supply chain, 8fig is helping these businesses scale with confidence,” said Yaron Shapira, Co-Founder and CEO of 8fig. “Our rapid growth – more than 200% in just six months since our Seed round – demonstrates the efficacy of 8fig’s growth planning technology. With this new support, we look forward to ramping up operations as we take the fear out of financing for eCommerce sellers.”

8fig co-founders Assaf Dagan (CTO), Roei Yellin (CRO) and Yaron Shapira (CEO). Photo: Look Photography

8fig raised $6.5 million in seed funding in May, which was also led by Battery Ventures with participation by Hetz Ventures, LocalGlobe, and the investment arm of the Jesselson Family.

Co-founded in 2020 by Yaron Shapira (CEO), Assaf Dagan (CTO), and Roei Yellin (CRO), 8fig’s operations are split between Tel Aviv, where R&D teams operate, and their headquarters in the U.S. (Austin, Texas) where marketing, growth, product and customer success teams are based.

Shapira and Dagan worked together at Mercury Interactive (acquired by HP for $4.5 billion). They later joined the founding teams at Capriza (raised $70 million from A16Z) and Check (acquired by Intuit for $360 million), where they deepened their experience in payments and the fintech sector. They crossed paths with Roei when Assaf and Yaron most recently co-founded Qlarium (acquired by Delta Capita), which supplied underwriting to the international supply chain. Roei was COO of Prytek’s, Qlariums biggest investor, and participated in over 30 other fintech investments in his time with Prytek.

By analyzing and validating each seller’s growth trajectory, 8fig delivers accurate and adaptable funding on more attractive terms without taking equity. This model provides the flexibility to adjust growth capital and remittance schedules to real-time events as needed, including delayed shipments and fluctuations in demand.

“The events of the last 18 months have precipitated a surge in emerging, next-generation eCommerce sellers,” said Roei Yellin, Co-Founder and CRO. “Commercial loans are traditionally rigid in structure and carry a high cost of capital, a model that is not conducive to eCommerce sellers’ development. Our innovative technology combined with flexible, uncapped capital gives emerging online sellers the line of sight and confidence they need to scale quickly.”