Written By Nikolay Torosyan
In the world of data-driven decision-making, there’s an often-overlooked element that can make—or break—a strategy: the “unknown unknowns.” These are the gaps in knowledge businesses don’t even realize they have. Hexact addresses this challenge with its new platform, Hexoscope, poised to transform how organizations track their online presence, monitor competitors, and uncover hidden opportunities.
From Vision to Reality
According to Narek Amirkhanyan, COO of Hexact, and Hayk Ghukasyan, backend team lead, Hexoscope’s conception dates back to March 12, 2019, when the domain was first registered. Early on, the vision exceeded the capabilities of existing technology, leading Hexact to refine its approach through multiple products—including the automation-focused Hexomatic. However, Hexoscope shifts the focus to actionable insights rather than purely automating tasks.
Ghukasyan, known for his expertise in software development and AI-driven automation, played a crucial role in shaping Hexact’s technological foundation “Building scalable, real-time data processing systems is at the core of what we do,” he explains. “With Hexoscope, we’re ensuring that businesses don’t just collect data—they extract the right insights at the right time.”
Why “Unknown Unknowns” Matter
A defining principle behind Hexoscope is the importance of what you don’t know you don’t know. Think of Alexander Fleming discovering penicillin; he wasn’t actively searching for antibiotics, yet his open-minded curiosity led to a pivotal breakthrough. Hexact’s aim is to foster a similar spirit of discovery in business.
“We want to help organizations look beyond the obvious,” says Amirkhanyan, “The challenge isn’t just gathering information; it’s uncovering patterns that aren’t visible at first glance. That’s where AI and automation can make a real difference.”
Key Features and Current Capabilities
Despite being in its early stages, Hexoscope already brings multiple capabilities to the table. One core function is the Enhanced General Summary Reports, which merge pre-collected competitor data with ongoing background data collection. This approach updates insights over time, giving businesses a more dynamic understanding of their market position rather than just a static snapshot.
Another crucial element is its ability to track reviews from platforms such as Google, Trustpilot, and Tripadvisor (particularly for the HoReCa industry). By pulling feedback from diverse sources, Hexoscope offers a holistic overview of customer sentiment, and it plans to incorporate even more review providers in the near future. In parallel, the system automatically expands its category range as additional websites are analyzed, ensuring coverage stays relevant across different business types.
Looking ahead, the upcoming Company Overview Page will combine vital metrics—such as social media statistics, market gaps, and online reputation—into a concise snapshot. Furthermore, a Change Detection Monitoring and Notifications feature is currently in testing, designed to alert users whenever significant shifts appear in the tracked data. This ensures businesses can respond quickly to new developments or potential risks.
According to Hayk Ghukasyan, “One of our biggest focuses is ensuring that businesses don’t just react but anticipate changes. Hexoscope’s continuous tracking and analysis will help companies stay ahead of their competitors rather than playing catch-up.”
Looking Ahead
According to Amirkhanyan and Ghukasyan, Hexoscope’s roadmap is driven by user feedback. Future enhancements include Social Media Management Tools, which will help organizations better engage and track their audiences, and Custom Reports that allow users to isolate the specific metrics most relevant to their goals. Rapid updates will continue rolling out, reflecting Hexact’s commitment to practical, real-world insights.
By revealing knowledge gaps that typical analytics might miss, Hexoscope empowers businesses to adapt before they’re caught off guard. “Our mission is to illuminate the unseen,” says Amirkhanyan. Ghukasyan adds, “We’re pushing the boundaries of automation and AI to make sure businesses never miss an opportunity.” With its emphasis on actionable intelligence and steady improvements, Hexoscope is positioned to help organizations thrive in an environment where the greatest challenges—and opportunities—often lie just beyond immediate view.
About the Visionaries Behind Hexoscope
Narek Amirkhanyan is a dynamic leader and innovator with a proven track record of success across multiple industries. With seven years as the CEO of a major retail chain, he developed a deep understanding of scaling businesses and delivering value to customers. Since 2022, he has been the COO of Hexact. Narek is also the founder of one of Armenia’s most popular podcasts, Rearrange with Narek Amirkhanyan, a platform that explores transformative ideas and stories, inspiring audiences to rethink and reshape their approach to growth and success.
Hayk Ghukasyan is a highly skilled software developer and backend team lead, playing a key role in the development of Hexospark, Hexact’s AI-powered outreach and automation platform. With extensive experience in backend development, high-performance system architecture, and AI-driven solutions, Hayk was instrumental in designing and scaling Hexospark to handle over 100,000 actions per hour. His expertise in Redis-based microservices, GDPR compliance strategies, and real-time data processing has been crucial in building robust, scalable platforms. As a core contributor to Hexact’s innovative products, Hayk continues to push the boundaries of automation and AI-driven decision-making.
