Voyantis, a prediction-based growth OS, unveils its codeless AI platform, which enables growth and marketing teams to acquire and retain high-value users for greater long-term profitability.
Up until recently, the growth-at-any-cost approach reigned supreme, as companies and investors alike focused on acquiring users, regardless of profitability. There was additionally an inflation of costs tied to user acquisition, as well as privacy restrictions in iOS and other operating systems, and ad networks. The dramatic changes in the market, combined with their after effects, carried over to the first and second quarters of 2022. As a result, the public and private investors became more focused on the path to profitability, instead of driving growth-at-any-cost.
Companies of all sizes now have to shift gears, and move from actions based on naive models and assumptions, to AI-powered actions that leverage predictions for all growth aspects—from user acquisition and remarketing, measurement, activation to lifecycle marketing.
Harnessing the power and potential of AI technology, Voyantis’ predictive growth OS bridges this gap, by enabling online businesses to transform the way they acquire and retain customers, focusing on those with the highest value.
The company’s technology applies machine learning on thousands of zero-and first-party data points, owned by their customers, to predict each user’s future propensity and lifetime value shortly after acquisition and throughout their journey. When applied towards marketing and growth campaigns, these predictions can be used by the teams to make informed and quick campaign decisions—shifting from a naive CAC-approach, to a positive CAC/LTV approach. The predictions can also be fed as signals into ad networks and marketing automation platforms such as Google, Facebook, Klaviyo, Braze, and Hubspot, enabling optimized campaigns based on predicted values, on a single-user level.
This allows companies that rely on frequent repeat purchases to break free from the struggles and limitations that stem from lacking data and short-term optimization processes. Instead, smarter and more informed actions can be made, based on futurespected data—all with profitability in mind, resulting in substantial increase in returns on investment.
Voyantis, which operated in stealth since its founding in 2020, has integrated its platform with customers such as Notion, Miro, Ipsy and others.
Voyantis is also revealing that it has raised $19M in seed funding from leading VCs, including Target Global, Square Peg, Schusterman Family Investments, Kaedan Capital, Stormbreaker, Jibe Venture, Two Lanterns and Operator Partners, with additional participation of notable executives at Adobe, Shopify, Doordash, Tinder and Facebook.
“Talking to hundreds of customers we realized that there’s a need to shift from decision making based on spreadsheets and calculations, to decision making based on machine learning and predictions,” says Ido Wiesenberg, CEO and Co-Founder of Voyantis. “Another realization is that predictions alone are not enough, the capability to seamlessly act on them is no-less important. That’s why we built the platform to support both decision-making, and actions with zero R&D needed.”
“Predicting who the high-value customers are early on becomes even more critical as the mindset shifts to profitable growth,” says Yonatan Sela, who led the investment for Square Peg. “These are inputs any company scaling online customer acquisition and retention efforts should leverage, and Voyantis makes them easily accessible across the org.”
“It was easy to work with Voyantis’ signal optimization solution, and the results speak for themselve,” says Fabien David, who leads the performance marketing team at Notion. “With a 21 percent increase in team activation rate, as well as a 38 percent predicted 6-month increase in ROAS, new possibilities await for Notion as we cast a wider net as part of our growth strategy.”
About Voyantis:
Voyantis (https://www.voyantis.ai/) is a predictive growth operating system which empowers online businesses to achieve sustainable LTV-based growth–while overcoming privacy challenges and ever-growing costs of acquisition. Leveraging artificial intelligence, Voyantis’ GDPR-compliant codeless platform, which is used by world class brands such as Miro, Notion, Ipsy, Beard-Club and others, analyzes thousands of data points to predict each user’s future propensity and lifetime value shortly after acquisition enabling growth and marketing teams to acquire and retain high-value users for greater long-term profitability.
