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Home AI & Robotics

Robots pouring beer? Two Boston companies team up for Super Bowl ad

New York Tech Editorial Team by New York Tech Editorial Team
February 4, 2022
in AI & Robotics
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Robots pouring beer? Two Boston companies team up for Super Bowl ad
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After years of unnerving dance moves and other demonstrations, the animal-like robots from Boston Dynamics are finally serving mankind properly.They’re pouring beer. Waltham-based Boston Dynamics is partnering with Samuel Adams for an upcoming Super Bowl commercial.The two companies held a demonstration Thursday in which Boston Dynamics’ Spot robot showed its bartending skills.Boston Dynamics was acquired last year by Hyundai Motor Group. In 2020, the company began to sell its four-legged Spot robots online for just under $75,000 each.The Samuel Adams and Boston Dynamics commercial will air during the Super Bowl on Feb. 13.

BOSTON —

After years of unnerving dance moves and other demonstrations, the animal-like robots from Boston Dynamics are finally serving mankind properly.

They’re pouring beer.

Waltham-based Boston Dynamics is partnering with Samuel Adams for an upcoming Super Bowl commercial.

The two companies held a demonstration Thursday in which Boston Dynamics’ Spot robot showed its bartending skills.

Boston Dynamics was acquired last year by Hyundai Motor Group. In 2020, the company began to sell its four-legged Spot robots online for just under $75,000 each.

The Samuel Adams and Boston Dynamics commercial will air during the Super Bowl on Feb. 13.

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