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Olympian Brothers back London startup with £150,000 to plant 67 million trees in the UK

New York Tech Editorial Team by New York Tech Editorial Team
February 11, 2022
in Startups & Leaders
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Olympian Brothers back London startup with £150,000 to plant 67 million trees in the UK
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UK-based startup revolutionising the fight against climate change Treepoints has just raised £150,000. The round was led by Charlotte Street Capital and saw the participation of decorated Olympians Alistair Brownlee and Jonny Brownlee. 

The latest funding round will enable Treepoints to continue to scale its carbon offsetting services for businesses and individuals alike whilst maintaining an altruistic approach, with Treepoints’ recent social-enterprise and B-Corp pending status.

The platform created by Oxford University graduates Anthony Collias and Jacob Wedderburn-Day aims to provide everyday individuals and businesses with a simple way to take meaningful climate action. Collias and Wedderburn-Day have their eyes set on planting a tree for every UK resident and believe their latest funding round will help them achieve that target of 67 million trees within five years.

“We wanted to do something to tackle climate change but at the same time we felt a disconnect with a certain guilt-inducing holier-than-thou tendency among some climate activists. We figured people are happy to subscribe to music and streaming services. So why couldn’t it be the same for climate amelioration,” said Collias. 

The platform offers calculating businesses and individuals’ carbon footprint through their carbon calculator, powered by data from the World Bank and the World Wildlife Federation. Once this is estimated, users or businesses will be able to select a comprehensive Treepoints planet positive subscription comprising of a varied portfolio of tree planting, offsetting and recycling ocean-bound plastic vetted by some of the world’s leading UN-certified sustainable projects.

But that’s not all, it offers an API for business partners which enables a customisable and easy way to automate the purchase of trees, carbon offers, or plastic recycling directly from their application or service, giving real-time insights, data and statistics on total impact. 

Credit: Source link

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