The advent of the digital age has brought with it significant transformation and exciting opportunities in the field of PR. As the industry continues its seamless integration with marketing and advertising, PR specialists are adopting a holistic approach to communications, enabling consistent brand messaging and boosting visibility online.
AI, social media, big data, and influencer relations are all transforming the landscape of PR, coaxing the sector forward with bold narratives that resonate with brands and audiences alike.
To keep ahead of the curve, PR specialists are innovating and implementing cutting-edge technologies, enabling them to constantly adapt their digital strategies and cater to the needs of brands in the dynamic digital landscape. As head of ReputationDefender, Chad Angle leads the best company in the online reputation management space. ReputationDefender has invested £20 million in research and development and developed nine patents since it was founded in 2006.
Based in Tempe, Arizona, with offices in the US and UK, ReputationDefender serves customers across 150 countries, driving innovation and winning recognition from the world’s most respected awards bodies, including TechAmerica, Harvard Innovation Lab, the World Economic Forum, and the American Business Awards. Today forming part of Gen Digital Inc., a global leader in consumer cybersecurity, ReputationDefender has developed key technologies and products to enable both individuals and business of all sizes to take control of the narrative that surrounds them online.
Total Radius is a first-to-market, AI-powered protection service that helps people in the public eye to control their online presence, diminishing the likelihood of real-world threats arising from the ever-increasing availability of personal information online. For public figures, the proliferation of personal information published online leaves them vulnerable to the risk of cyberattacks. From online harassment to exposure of personal or sensitive information online, public figures and their families face more safety, privacy, and reputational challenges than ever before.
Today’s professionals, executives, and other public-facing people need to make tough decisions in the real world that are often magnified and scrutinized online. This can trigger digital and physical threats to both them and their family members. Total Radius helps to mitigate this risk, protecting people by identifying and removing threats with the click of a button, empowering them to engage confidently online safe in the knowledge that their privacy, reputation, and physical safety are protected.
Reputation Report Card by ReputationDefender is a free service that enables users to gauge how they are perceived online, providing instant results. In the digital age, online search results are all-important. Reputation Report Card helps people to see through the eyes of other web users who search for them online. Leveraging sophisticated scoring algorithms, the platform analyzes how these results affect the individual’s online reputation. With 92% of users failing to look past Page 1 of the Google search results according to Moz Research, it is crucial for individuals and businesses to take control of the conversation that surrounds them online, exercising control over what shows up in the search results.
Creating a strong and positive online reputation is a critical first step in resisting online attacks, negative portrayals, and misleading information. ReputationDefender helps clients to bury negative and misleading content, driving results down the rankings where no one can find them, while simultaneously promoting positive content that aligns with the client’s values and message.
A great reputation starts with great search results, with more than 80% of reputational damage arising from a mismatch between the buzz and the reality, according to research by Digimind. ReputationDefender puts clients in the driving seat, enabling them to exercise power over what appears in their search results. Through situation analysis, content creation, strategic publication, asset optimization, search engine signaling, search results reordering, and reputation reinforcement, ReputationDefender helps people and businesses to take measurable steps to safeguard their online reputation, enabling them to put their best foot forward online.
