The world today is more digitized than ever, with most of our lives living on our smartphone screens. All industries and sectors are becoming more competitive, and the startup and small business landscape is no exception. Every hour, 5,708 startups are launched globally, creating a heavily saturated market with businesses fighting to survive their first five years. Because of this competition, more and more startup founders are looking for app development partners. This is largely due to the fact that startups with a mobile app are valued at over 800% higher than those without an app. Additionally, venture capital funding is more prevalent than ever in leading industries such as health technology, transportation, food, media and wellness. With billions of dollars in circulation for these leading industries and more, there is an abundance of opportunity for new businesses to take off with a mobile app component.
Research shows that mobile app development can be a key differentiator for startups and scale-ups looking to survive their first and most difficult five years. There are several specific benefits that this expansion can bring to the table, beginning with ensuring a better user experience. Mobile apps are easy to access, simple to use, and increase accessibility for demographics otherwise unable to reach the service.
In terms of financial performance, studies have shown that every dollar spent on user experience leads to a staggering 9,900% ROI. In fact, nearly 75% of organizations see positive ROI from their mobile apps. These apps can also help to facilitate cost-effective growth for future success. Taking the leap of faith into the mobile space also validates ideas with the modern investor. It can demonstrate scalability, market fit, consumer interest, long-term vision, and even the projected profitability of the business idea. Finally, especially with the projected increase in in-app spending, mobile app components can provide an additional source of revenue for many businesses looking to get off the ground.
It is no secret the several benefits of investing in mobile development, and popular app development partners are now making it easy for startups and scale-ups to find success in the space.
There are already many success stories of small businesses and startups that have found their niche in the mobile space. Glorify, Imobiliare, and Tenor are apps of different focus and purpose, all garnering millions of downloads, active monthly users, and positive ratings. Additionally, many of these apps have been acquired by larger companies like Google, or have been on the receiving end of billions of dollars in funding to continue and expand their operations. Tenor, for example, has partnered with every popular social media app to bring the excitement and fun of gifs to everyday conversations.
Some of the leading app development partners are boasting over 150 apps developed with teams of nearly 100 product experts. Across all leading industries around the globe, startups are able to get the guidance they need to take this next step in their business, proving they are worthy of investors, support, and success.
